Facebook and Google are going to take steps to prevent misinformation. Facebook Inc. and Alphabet Inc.’s company, Google announced that they are going to do something to tackle the issue of fake news websites. There has been growing concern that the spread of fake news through Facebook posts and Google is leading internet users astray. The majority of people believe what they see on the internet even when it comes from unreliable sources. That leads to a significant amount of misinformation on the internet. For a long time, there have been calls for tech companies to do something about the situation.
Facebook and Google Take Similar Steps
Now, two of the largest tech companies are going to try to prevent fake news websites from being such an influence. They are going to try and stop these websites from using their ad-selling services to generate revenue. That might work to dissuade websites from posting fake content online.
It could be argued that the issue of misinformation on the internet is not a problem for tech companies to solve. After all, they do not generate the controversial content themselves. But fake news websites use Facebook and Google to disseminate content. So, out of a sense of responsibility, Facebook and Google are going to do something to try and limit their harmful effect.
A spokesman for Facebook said that the company is going to ban sites that post fake news from the Facebook Audience Network. If a website traffics in fake news, it is going to fall under a category of misleading, illegal or deceptive sites. The Facebook Audience Network is instrumental in generating revenue as it places ads on websites as well as mobile apps.
Google said that it has plans to ensure that Google ads aren’t placed “on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose” of the website. A spokesperson for Google said that the policy would cover fake news websites.
The Harmful Effect of Fake News Stories
False news stories became the story themselves during the recent presidential election in the United States. Facebook received a lot of criticism for the stories that circulated on the social network during the presidential campaign. Facebook has responded by saying that it does not editorialize the content that people post and share in any way. Google has also seen false news appear at the top of Google search results. On Sunday, a right-wing blog that was reporting on the inaccurate information that Donald Trump had won the popular vote was among the first search results on Google.
Both Facebook and Google seem to be reacting to recent criticism. Many have argued that tech companies should do more to prevent the spread of misinformation. So far, these companies have stayed away from interfering with content posted on the internet in any way. But critics say that a certain type of online content has hurt political discourse in America. That it has also created a divide among American voters.
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