You can create now your personal geofilter on Snapchat, as the company has just announced. With this new feature, users can create custom filters for various events they attend.
The success of Snapchat has been previously reported as the app records seven billion views on their videos each day. Its secret lies in the length of these videos (maximum ten seconds) and their expiration time (24 hours) after which they are automatically deleted.
The business is valued at the moment at $16 billion and only last year CEO and co-founder Evan Spiegel has declared that Snapchat has about one hundred million active users per day. Since then the numbers have surely grown.
After capturing various moments from their lives either in pictures or short videos, users have the option of adding a geofilter based on their location. This feature has been introduced about two years ago. In order to add the geofilter, users only need to swipe right to access the collection of locations like Hollywood, Venice Beach, Disneyland and so on. Until today, major brands could make their own custom geofilters.
From now on anyone will be able to create those in exchange for a fee. And they will not only show locations, but also other details about a video. For instance, if you record a video at a concert you will be able to add a filter with the name of the artist. The new feature costs $5 for a period of eight hours that covers 20,000 square feet.
This will turn to be quite useful for medium to high level acts of arenas, theaters and amphitheaters, but small to medium level acts might also experiment with the feature in order to promote their shows. The Snapchat app has ten templates available for both Photoshop and Illustrator. However, users do not need to necessarily use these templates, but only follow the guidelines of the app. The downside seems to be the fact that you will only be able to submit custom geofilters one month in advance to the event.
You can create now your personal geofilter on Snapchat for every event you attend, even music festivals. Last year the company released a special timed filter for Coachella that would place the name of the artist on your video depending on the time it was recorded. This year will surely be even more fun for Snapchap users.
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